Spot gloss

Spot gloss is used as a visual element to appeal to readers by drawing attention to specific design elements. Spot gloss is made from liquid varnish that goes through a process called spot UV. Spot UV is when you use a UV light to apply a varnish coating to a printed material. Spot gloss is reflective and clear, showing the difference between matte and glossy surfaces. The reflection caused by it draws the attention of people looking at the book, piquing their interest. Having a spot gloss also gives off a sophisticated aesthetic. A spot gloss is typically seen with brochures, printed material, invitations, and business cards. Publishers usually place gloss on company logos, the author's name, the title, or anywhere they want to emphasize. The spot gloss adds a raised texture feeling to flat books. This coating can help the book's color from fading and can be used on a variety of materials. It is environmentally friendly and low-cost for publishers and authors.