Sales Channels

Sales Channels - Where publishers send their books.

Bookstores are one way a book can reach a reader. Photo by Ashley Byrd on Unsplash.

Sales channels are the ways in which a book gets out into the world from the publisher. Choosing which sales channels to use is an important step in successfully marketing a book. For example, a book about gardening would be better sold if it was placed on a shelf next to the gardening supplies in Lowe's or by the counter at a nursery than if it was on a shelf among Magic Tree House books.